A GROUP of ‘heroes’ who helped encourage healthier lifestyles has been praised by NHS workers.
NHS Halton and St Helens Health Improvement Team and the SUPPORT Stop Smoking Service have reported that their summer campaign to get people to quit smoking was a success.
The ‘Quit hero’ drive involved real life quitters who had successfully used the SUPPORT Stop Smoking Service by getting them to star in a campaign.
Research revealed people are more likely to quit smoking if they can easily relate to the people used in a piece of advertising.
Coordinator Julie Tipton said: “The success would not have been possible without some of our previous quitters showing their willingness and determination in getting behind this campaign.
“They have been the driving ambassadors who have spurred others across into becoming our latest group of successful quit heroes.”
The Health Improvement Team randomly congratulated a number of nominated quit heroes at a recent certificate presentation ceremony.
John Barth, 67, from Palacefields, was nominated by his wife Carole. She said: “John quit smoking after 40 years having smoked 20 a day.
“He never thought he would do it without the help of the SUPPORT ladies, his willpower and myself. I’m so proud of him.”
Maria Lucock, also of Runcorn, was nominated by her friend and work colleague Joan Cook, who said: “After many years of smoking, she now even notices the lingering smell of smoke on clothes and in rooms the day after a smoker’s been around.
“She is a great ambassador for the programme, and I have nothing but admiration for her dedication.”
Early results show the number of smokers accessing the Stop Smoking Service during the campaign increased by 10% percent.
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