NHS Dudley’s Stop Smoking team is celebrating after winning a national award for the most innovative event for this year's stop smoking campaign.
This year’s theme 'Break Free' not only told smokers they could break out of the vicious cycle, but also invited 70 per cent of smokers who wanted to quit to use No Smoking Day to make lifelong changes.
Using the national theme, the Dudley Stop Smoking Service teamed up with the Black Country Living Museum to Make Smoking History.
As the Tipton Road museum was setting up a tobacconist shop as part of its new exhibition it called for residents to find smoking memorabilia dating from 1935 to 1939 to deck out its shelves.
The Stop Smoking team invited smokers to use the appeal as a perfect excuse to kick the habit.
And not only did the team win the No Smoking Day award - they were also runners-up in the Best Education Setting category and achieved Highly Commended for Best Photo and Best Use of the Big Cig Costume.
Ruth Olding, tobacco control manager, said “I am delighted for the team. No Smoking Day is always a great opportunity for us to get out into the community and talk to smokers who want to quit.
“Winning these awards is a fantastic achievement that recognises all the hard work and commitment the team put into raising the profile of the service.”
For further information on the Dudley Stop Smoking Service call 0800 0850 652, text CAN to 80800 or visit dudleystopsmoking.co.uk Smokers thinking of kicking the habit during the next No Smoking Day are urged to put Wednesday March 9 down in their diaries.
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